Use Game Mechanics to Reward Your Customers

“Countless start-ups are incorporating game-design strategies, hoping to eventually grow revenue off of consumer data, or by using a combination of data plus game-mechanics to influence consumer behaviors.”

Your customers hoard airline miles and covet their status-symbol black American Express. What was once called “consumer incentives” is now known as “gamification”—and here’s how to integrate it into your company and win consumers’ hearts and minds while you’re at it.

Christine Lagorio @