{"id":2493,"date":"2013-07-14T06:18:09","date_gmt":"2013-07-14T12:18:09","guid":{"rendered":"http:\/\/handyvandal.com\/?p=2493"},"modified":"2013-07-14T21:07:29","modified_gmt":"2013-07-15T03:07:29","slug":"top-free-to-play-monetization-tricks","status":"publish","type":"post","link":"https:\/\/handyvandal.com\/wphv\/2013\/07\/top-free-to-play-monetization-tricks\/","title":{"rendered":"Top Free-to-Play Monetization Tricks"},"content":{"rendered":"

The Coercive Monetization Model: how to extract money from Free-to-play gamers:<\/p>\n

\nA coercive monetization model<\/strong> depends on the ability to \u201ctrick\u201d a person into making a purchase with incomplete information, or by hiding that information \"Candysuch that while it is technically available, the brain of the consumer does not access that information.
\n… putting even one intermediate currency<\/strong> between the consumer and real money, such as a \u201cgame gem\u201d (premium currency), makes the consumer much less adept at assessing the value of the transaction.<\/p>\n

… To maximize the efficacy of a coercive monetization model, you must<\/em> use a premium currency<\/strong>, ideally with the ability to purchase said currency in-app. Making the consumer exit the game to make a purchase gives the target’s brain more time to figure out what you are up to, lowering your chances of a sale.<\/p>\n

… A game of skill is one where your ability to make sound decisions primarily determines your success. A money game is one where your ability to spend money is the primary determinant of your success. Consumers far prefer skill games to money games, for obvious reasons. A key skill in deploying a coercive monetization model is to disguise your money game as a skill game<\/strong>.<\/p>\n

[Ramin Shokrizade @ Gamasutra<\/a>]\n<\/p><\/blockquote>\n

Go read the full article, it’s brimming with mark-fleecing insight.<\/p>\n

Via Boing Boing<\/a>.<\/p>\n

See also:<\/p>\n